ABET looks ahead and proudly announced a new business unit led by Fulvio Serra.
The aim: to listen to the changes taking place in construction and architecture and to respond to the challenges of today’s world.
Investing in innovation and development and looking ahead to relaunch, especially after moments of great difficulty, is the act of courage expected by companies that have a vision and that believe in themselves and in the future. This is what Italy deserves and expects from companies like ABET in this suspended but intellectually active time, which imposed enormous collective challenges.
For this reason, just behind the abrupt halt due to the health emergency in Italy and worldwide, ABET announces the birth of a new business unit.
It will be named Building Envelopes & Skin Components. This unit will be dedicated to the creation of innovative solutions for architecture, under the direction of Dr. Fulvio Serra, an interionationally acclaimed designer of architectural structures.
“The new ABET Building Envelopes & Skin Components unit represents the natural evolution of the activity linked to MEG“, explains Serra. The reference is to the product that, since the 1980s, brought ABET to have a dominant role in the creation of ventilated facades throughout the world.
“We are witnessing a conceptual rethinking of architecture”, says Serra. “It is now clear that outdoor HPL panels, as we know them today, will no longer be able to support the current evolution of the architecture and building market. The new parameters have to be based on community needs, on the speed of decision making with regard to buildings, on the environmental impact and on the safety parameters of society”.
Today’s technological developments require simplification while maintaining complexity, and companies are expected to guarantee products that are increasingly advanced in performance and high quality yet are designed for the widest possible use.
“Quality of life is not just about well-being», Serra continues, «but, as today’s situation shows, materials and surfaces must also be able to prevent issues, respond to needs, guarantee high safety standards and be within the reach of an increasingly large number of people. ABET has always been able to look ahead and even today, in an extremely difficult moment, it intends to lead the way: with this new Unit that I have the honor of managing”.
The activity areas of the Building Envelopes & Skin Components will be:
- The design of complete building envelope systems, including the management of all panels size cut, the design, engineering and their reference to metal structures and insulating products.
- The development of new high-performance products for construction, suitable for coating and covering buildings also in structural function; not necessarily based on laminate only.
Fulvio Serra concludes: “Unlimited Selection is not a slogan, but the ambitious arrival point of a company – ABET – that has the knowledge, the technical and human background and the history to become an undisputed world leader in the production of basic and advanced components for construction systems”.
Together with the creation of the new business unit, ABET is already in an advanced stage of development for a series of absolutely innovative materials, designed to become – in line with its history of design-focused brand – exceptional tools to support the creativity and ingenuity of the designers.
Watch this space.
Abet Laminati S.p.A
Abet Laminati S.p.A.